Mallory McMorrow for Michigan
Will you donate just $5 to our campaign today?
Will you donate just $5 to our campaign today?
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| Overall score | 44.7/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 72.4 · 5.0 · 53.6 |
| Spend range | USD 4,000–4,499 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 65.38 |
| Est. audience size | — |
| Days live | 19 (2026-06-04 → 2026-06-23) |
| Created | 2026-06-04 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate in casual white tee against a blooming cherry blossom tree, projecting approachable authenticity |
| Tactic | Low-dollar ask ($5) paired with a relatable, unpolished outdoor setting lowers the barrier to entry and builds grassroots intimacy. |
| Michigan | 22.0% |
| California | 13.6% |
| New York | 5.4% |
| Florida | 5.1% |
| Texas | 4.1% |
| Illinois | 4.0% |
| Massachusetts | 3.1% |
| 18-24 · female | 0.1% |
| 45-54 · male | 6.2% |
| 65+ · male | 37.1% |
| 65+ · female | 23.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 14.4% |
| 55-64 · female | 7.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.4% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 3.7% |
| 35-44 · female | 1.3% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.8% |
| 25-34 · female | 0.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |