Steve Marshall For Alabama
Alabama will always stand for LIFE! Last week, I had the privilege of representing Alabama by joining other Attorney Generals in presenting arguments to the US Supreme Court after the state of Mississippi challenged to uphold its 15-week abortion law and directly challenged to overturn Roe v Wade entirely. I am confident in what I’ve heard from several Justices and look forward to a fair and constitutional outcome.
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| Overall score | 31.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 1.4 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2021-12-15 → 2021-12-21) |
| Created | 2021-12-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | abortion |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | candidate speaking directly to camera in casual outdoor setting with no production polish, reinforcing authenticity |
| Tactic | The ad leverages Steve Marshall's firsthand role arguing before the Supreme Court to position him as a frontline fighter for the pro-life cause, converting legal action into a credibility-building persuasion moment for conservative base voters. |
| Alabama | 100.0% |
| 45-54 · unknown | 0.1% |
| 65+ · female | 15.5% |
| 18-24 · female | 1.2% |
| 18-24 · male | 1.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · female | 5.7% |
| 35-44 · male | 7.5% |
| 55-64 · male | 9.1% |
| 35-44 · female | 9.7% |
| 18-24 · unknown | 0.0% |
| 45-54 · female | 13.3% |
| 55-64 · female | 15.4% |
| 65+ · male | 6.9% |
| 25-34 · male | 5.0% |
| 45-54 · male | 9.2% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.2% |