Don Tracy For Illinois, NFP
π¨ Endorsement Rollout π¨ Defending the American Dream here in Illinois means being a voice for all of Illinois. I am honored to have the support of these respected legislators who know their communities and understand the challenges working families are facing every day.
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| Overall score | 48.1/100 |
| Spend / Reach / Long. / Eff. | 38.3 Β· 81.7 Β· 5.2 Β· 67.1 |
| Spend range | USD 1,500β1,999 |
| Impressions | 150,000 β 174,999 |
| CPM (β $/1k impr) | USD 10.77 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 20 (2026-01-22 β 2026-02-11) |
| Created | 2026-01-22 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | IL β Don Tracy |
| Surfaced by | βsenate:Don Tracyβ |
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Grid of 15 named endorsing legislators with headshots creating a wall-of-support visual authority effect |
| Tactic | Social proof through endorsement stacking β displaying a critical mass of named Republican legislators signals establishment credibility and electability to primary voters. |
| Illinois | 100.0% |
| 18-24 Β· female | 0.1% |
| 45-54 Β· male | 7.4% |
| 65+ Β· male | 23.6% |
| 65+ Β· female | 25.8% |
| 55-64 Β· unknown | 0.1% |
| 55-64 Β· male | 13.7% |
| 55-64 Β· female | 11.1% |
| 45-54 Β· unknown | 0.1% |
| 45-54 Β· female | 6.0% |
| 18-24 Β· male | 0.2% |
| 35-44 Β· unknown | 0.1% |
| 35-44 Β· male | 4.5% |
| 35-44 Β· female | 3.5% |
| 25-34 Β· unknown | 0.0% |
| 25-34 Β· male | 1.8% |
| 25-34 Β· female | 1.5% |
| 65+ Β· unknown | 0.4% |