Brandon Brown for South Carolina
BREAKING: Democrat Brandon Brown just announced his campaign to unseat Lindsey Graham and flip his senate seat blue. Watch his official launch video then chip in $2 or whatever you can to flip South Carolina blue!
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| Overall score | 27.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 39.6 · 4.7 · 54.3 |
| Spend range | USD 100–199 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 59.81 |
| Est. audience size | — |
| Days live | 18 (2025-08-11 → 2025-08-29) |
| Created | 2025-08-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Brandon Brown |
| Surfaced by | “senate:Brandon Brown” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold cyan 'SOUTH CAROLINA' text overlay against a dark nighttime background creates high visual contrast on the candidate's launch moment |
| Tactic | Low-budget launch video uses urgency framing ('BREAKING') and a low $2 ask to lower the donation barrier and drive first-touch small-dollar contributions from early supporters. |
| South Carolina | 27.9% |
| California | 10.6% |
| North Carolina | 6.9% |
| Texas | 6.4% |
| Georgia | 5.1% |
| Florida | 4.8% |
| New York | 4.5% |
| 18-24 · female | 0.3% |
| 18-24 · male | 0.6% |
| 25-34 · female | 1.1% |
| 25-34 · male | 1.6% |
| 35-44 · female | 2.5% |
| 35-44 · male | 2.3% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 5.5% |
| 45-54 · male | 3.9% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 15.2% |
| 55-64 · male | 9.0% |
| 55-64 · unknown | 0.4% |
| 65+ · female | 37.0% |
| 65+ · male | 20.2% |
| 65+ · unknown | 0.4% |