📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

John Cornyn US Inactive

TEXANS FOR SENATOR JOHN CORNYN INC.

ad creative

Help Keep Texas Red!

Chip in Now >>>

Ad copy

Chuck Schumer and the Democrats are doing everything within their power to strip Texas of what makes Texas...Texas. Will you chip in $20 now to help us fight for Senator Cornyn and to help Keep Texas Red?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score49.1/100
Spend / Reach / Long. / Eff.47.8 · 83.1 · 3.9 · 61.6
Spend rangeUSD 4,000–4,499
Impressions175,000 – 199,999
CPM (≈ $/1k impr)USD 22.66
Est. audience size
Days live15 (2020-07-20 → 2020-08-04)
Created2020-07-20
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTX — John Cornyn
Surfaced by“senate:John Cornyn”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementNikki Haley speaking directly to camera with US flag painting prominently displayed behind her, lending cross-Republican-star-power credibility to the fundraising ask
TacticThe ad leverages a high-profile Republican surrogate (Nikki Haley) and Texas identity threat framing ('strip Texas of what makes Texas...Texas') to trigger fear of Democratic encroachment and drive urgent small-dollar donations.

Where it ran (delivery by region)

Florida9.8%
New York4.8%
Arizona4.2%
Georgia4.0%
North Carolina3.9%
Illinois3.8%
California3.7%

Who saw it (delivery)

35-44 · unknown 0.0%
55-64 · male 20.6%
25-34 · unknown 0.0%
18-24 · female 0.1%
25-34 · female 0.4%
55-64 · unknown 0.3%
65+ · unknown 0.5%
25-34 · male 0.9%
35-44 · male 2.0%
45-54 · unknown 0.1%
65+ · female 23.4%
65+ · male 29.1%
45-54 · male 7.6%
55-64 · female 11.1%
18-24 · male 0.3%
45-54 · female 3.0%
35-44 · female 0.6%
18-24 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Jon Ossoff
GA — Jon Ossoff 25d live
Jon Ossoff
GA — Jon Ossoff 24d live