Brian Bengs for South Dakota US Inactive
Brian Bengs for South Dakota
Brian Bengs for South Dakota
Ad copy
South Dakota deserves and independent voice in Washington. Follow Brian Bengs for updates from the campaign.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 34.5/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 55.8 · 2.5 · 62.5 |
| Spend range | USD 200–299 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 19.96 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 10 (2026-02-20 → 2026-03-02) |
| Created | 2026-02-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | farm rural, military |
| Call to action | none |
| Standout element | Candidate in cowboy hat against purple mountain twilight sky projecting Western independent toughness |
| Tactic | The ad uses credential stacking (Veteran, JAG Officer, National Security Teacher, Husband, Father) combined with Western iconography to establish Bengs as an authentic South Dakotan outsider deserving trust. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 5.4% |
| 65+ · male | 16.3% |
| 65+ · female | 29.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 9.1% |
| 55-64 · female | 17.0% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 9.5% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.0% |
| 35-44 · female | 4.4% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.9% |
| 25-34 · female | 1.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.4% |
