Mills for Maine
Gov. Janet Mills released a budget proposal Wednesday that would finally meet the state’s obligation for K-12 education funding and would also bring Maine in accordance with requirements for revenue sharing with municipalities in fiscal year 2023. The $8.8 billion plan will cover the fiscal year
Mills’ Budget Lauded For Prioritizing Education
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 48.0/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 76.3 · 17.1 · 69.4 |
| Spend range | USD 700–799 |
| Impressions | 90,000 – 99,999 |
| CPM (≈ $/1k impr) | USD 7.89 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 63 (2022-08-25 → 2022-10-27) |
| Created | 2022-08-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
| Issue | education |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice blocking the actual ad creative |
| Tactic | The ad leverages earned media praise for Mills' budget priorities, but the content was removed by Facebook for a disclaimer violation, making the persuasion tactic inaccessible without logging in. |
| Maine | 99.4% |
| England | 0.1% |
| New Hampshire | 0.0% |
| Silesian Voivodeship | 0.0% |
| Louisiana | 0.0% |
| Łódź Voivodeship | 0.0% |
| Connecticut | 0.0% |
| 18-24 · male | 0.0% |
| 55-64 · unknown | 0.0% |
| 65+ · female | 0.1% |
| 55-64 · male | 0.1% |
| 65+ · male | 0.1% |
| 25-34 · male | 1.9% |
| 55-64 · female | 0.4% |
| 18-24 · female | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.3% |
| 45-54 · male | 5.9% |
| 25-34 · female | 13.5% |
| 45-54 · female | 24.5% |
| 35-44 · male | 9.7% |
| 35-44 · female | 43.3% |