📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Abdul El-Sayed US Inactive

Abdul for U.S. Senate

ad creative

Chip in $6 to my U.S. Senate campaign ➡️

Become a founding donor of our campaign today!

Ad copy

My first espresso of the day? Always a triple shot. Coffee isn’t just a drink for me—it’s a passion. I roast my own beans, grind them fresh, and pull the perfect shot. Because when something’s worth doing, it’s worth doing right. I’m bringing that same kind of integrity and commitment to my U.S. Senate campaign in Michigan: No shortcuts. No corporate PAC money. Just hard work and the guts to fight against corporate greed and oligarchy. Pollsters are already calling this race a toss-up, and billionaires are prepared to spend big backing Republican Mike Rogers—who lost his last Senate race here by only 0.3%. But I’m counting on grassroots support to fight against the influx of dark money that we already know is going to flood this race. Can you chip in just $6—a bit more than the price of your morning coffee—to help us flip the Senate in 2026 and fight corporate greed? Every bit helps.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score46.1/100
Spend / Reach / Long. / Eff.38.3 · 73.9 · 11.0 · 61.3
Spend rangeUSD 1,500–1,999
Impressions70,000 – 79,999
CPM (≈ $/1k impr)USD 23.33
Est. audience size
Days live41 (2025-05-27 → 2025-07-07)
Created2025-05-27
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Abdul El-Sayed
Surfaced by“senate:Abdul El-Sayed”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementcandidate holding artisan latte as character metaphor for integrity and craftsmanship
TacticUses a personal lifestyle anecdote (coffee passion) as a character bridge to campaign values, building authenticity and relatability before pivoting to a fundraising ask against corporate PAC money.

Where it ran (delivery by region)

California15.5%
Michigan12.7%
New York10.5%
Texas5.8%
Illinois4.9%
Pennsylvania3.8%
Florida3.6%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 9.5%
65+ · male 10.5%
65+ · female 12.2%
55-64 · unknown 0.4%
55-64 · male 9.2%
55-64 · female 9.5%
45-54 · unknown 0.4%
45-54 · female 11.2%
18-24 · male 0.5%
35-44 · unknown 0.7%
35-44 · male 11.6%
35-44 · female 12.3%
25-34 · unknown 0.4%
25-34 · male 6.0%
25-34 · female 4.8%
18-24 · unknown 0.0%
65+ · unknown 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live