PAUL DANS FOR SENATE
For too long The Humane Society of South Carolina has been under funded. I am on a mission to make sure South Carolina Animal Shelters have the funding they need. The way we treat animals reflects on us as a State and as a civilization.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 40.2/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 68.1 · 1.9 · 67.3 |
| Spend range | USD 400–499 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 10.58 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 8 (2026-05-08 → 2026-05-16) |
| Created | 2026-05-07 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SC — Paul Dans |
| Surfaced by | “senate:Paul Dans” |
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | close-up golden retriever puppy face paired with candidate holding dogs at a fair |
| Tactic | The ad uses the universal appeal of adorable animals to build warm emotional connection with the candidate, positioning him as a compassionate advocate for a non-partisan cause to broaden his appeal. |
| South Carolina | 100.0% |
| North Carolina | 0.0% |
| 18-24 · female | 8.8% |
| 45-54 · male | 3.6% |
| 65+ · male | 2.7% |
| 65+ · female | 9.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 2.9% |
| 55-64 · female | 8.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.4% |
| 18-24 · male | 3.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.8% |
| 35-44 · female | 11.7% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 13.0% |
| 25-34 · female | 20.0% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |