Scott Brown US Inactive
Scott Brown for New Hampshire
See why I'm running
I want you to hear this from me
Ad copy
Hi, it’s Scott Brown. You may have heard I’m running for Senate in New Hampshire. But, now you need to know WHY.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 26.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 39.6 · 1.4 · 54.3 |
| Spend range | USD 100–199 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 59.81 |
| Est. audience size | — |
| Days live | 6 (2025-06-25 → 2025-07-01) |
| Created | 2025-06-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Scott Brown |
| Surfaced by | “senate:Scott Brown” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | military, us flag |
| Call to action | learn more |
| Standout element | Stacked identity labels framing candidate as an embodiment of the American story, culminating in a bold red 'JOIN THE TEAM' button |
| Tactic | The ad uses a biographical credentialing tactic — rapidly stacking aspirational identity markers (soldier, senator, coach, dad, ambassador) to build a multi-dimensional hero narrative and drive list-building clicks. |
Where it ran (delivery by region)
| Texas | 14.1% |
| Florida | 12.2% |
| California | 10.1% |
| Georgia | 6.0% |
| Arizona | 3.0% |
| Pennsylvania | 2.9% |
| Tennessee | 2.9% |
Who saw it (delivery)
| 25-34 · female | 0.2% |
| 25-34 · male | 0.2% |
| 35-44 · female | 0.2% |
| 35-44 · male | 0.4% |
| 45-54 · female | 0.5% |
| 45-54 · male | 1.3% |
| 55-64 · female | 6.5% |
| 55-64 · male | 6.6% |
| 65+ · female | 38.0% |
| 65+ · male | 45.4% |
| 65+ · unknown | 0.6% |
