JEB LITTLE FOR SENATE
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 25.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 0.0 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | — |
| Days live | 1 (2026-01-29 → 2026-01-29) |
| Created | 2026-01-27 |
| Creative variants | 0 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AR — Jeb Little |
| Surfaced by | “senate:Jeb Little” |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | vote |
| Standout element | Side-by-side comparison table contrasting Jeb Little's Arkansas roots and service record against Tom Cotton's Washington career and Harvard background |
| Tactic | The ad uses a direct comparison chart to reframe the race as authenticity vs. careerism, positioning Little as the true Arkansan while subtly disqualifying Cotton without a direct attack, closing with a rhetorical question to prompt voter reflection. |
| Texas | 9.1% |
| Pennsylvania | 4.9% |
| Arkansas | 4.3% |
| Ohio | 4.1% |
| Illinois | 4.1% |
| Florida | 4.0% |
| North Carolina | 3.6% |
| 18-24 · female | 0.3% |
| 45-54 · male | 11.5% |
| 65+ · male | 24.4% |
| 65+ · female | 13.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 17.4% |
| 55-64 · female | 6.5% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 3.2% |
| 18-24 · male | 2.7% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 10.1% |
| 35-44 · female | 2.6% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 6.0% |
| 25-34 · female | 0.9% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.3% |