COLLINS FOR SENATOR
Susan Collins is the leader we can count on to get the job done. She's a tireless advocate for small businesses, a strong defender of our national security, and a leader who always puts Maine's interests first.
Join Team Collins today and help keep a true Mainer's voice in the Senate!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 46.8/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 80.0 · 4.1 · 68.4 |
| Spend range | USD 1,000–1,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 9.09 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 16 (2026-05-05 → 2026-05-21) |
| Created | 2026-05-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Collins standing confidently in a red sweater against a Maine coastal waterscape with a boat in background, reinforcing local identity |
| Tactic | The ad leverages place-based identity politics by visually anchoring Collins to Maine's coastline while the copy doubles down on the 'true Mainer' framing to build authentic local credibility. |
| Maine | 100.0% |
| 18-24 · female | 3.9% |
| 45-54 · male | 7.1% |
| 65+ · unknown | 0.2% |
| 65+ · male | 17.0% |
| 65+ · female | 18.9% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 10.3% |
| 55-64 · female | 8.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.3% |
| 18-24 · male | 4.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.7% |
| 35-44 · female | 5.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 6.7% |
| 25-34 · female | 4.7% |
| 18-24 · unknown | 0.1% |
| Unknown · male | 0.0% |