📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Susan Collins US Inactive

COLLINS FOR SENATOR

ad creative

Mainers deserve a voice that's from Maine and for Maine

Susan Collins is the leader we can count on to get the job done. She's a tireless advocate for small businesses, a strong defender of our national security, and a leader who always puts Maine's interests first.

Ad copy

Join Team Collins today and help keep a true Mainer's voice in the Senate!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score46.8/100
Spend / Reach / Long. / Eff.34.7 · 80.0 · 4.1 · 68.4
Spend rangeUSD 1,000–1,499
Impressions125,000 – 149,999
CPM (≈ $/1k impr)USD 9.09
Est. audience size5,001 – 10,000
Days live16 (2026-05-05 → 2026-05-21)
Created2026-05-05
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Susan Collins
Surfaced by“senate:Susan Collins”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tierprofessional
Who picturedcandidate
Symbolsnone
Call to actionlearn more
Standout elementCollins standing confidently in a red sweater against a Maine coastal waterscape with a boat in background, reinforcing local identity
TacticThe ad leverages place-based identity politics by visually anchoring Collins to Maine's coastline while the copy doubles down on the 'true Mainer' framing to build authentic local credibility.

Where it ran (delivery by region)

Maine100.0%

Who saw it (delivery)

18-24 · female 3.9%
45-54 · male 7.1%
65+ · unknown 0.2%
65+ · male 17.0%
65+ · female 18.9%
55-64 · unknown 0.0%
55-64 · male 10.3%
55-64 · female 8.4%
45-54 · unknown 0.1%
45-54 · female 5.3%
18-24 · male 4.1%
35-44 · unknown 0.1%
35-44 · male 7.7%
35-44 · female 5.3%
25-34 · unknown 0.1%
25-34 · male 6.7%
25-34 · female 4.7%
18-24 · unknown 0.1%
Unknown · male 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
Reid W. Rasner
WY — Reid Rasner 122d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live