πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Bryce Reeves US Inactive

Reeves for Congress

ad creative

Bryce Reeves for Congress!

Support conservative Bryce Reeves for Congress! We MUST win back this seat!

Ad copy

This is a top-5 race in the country and I need your help to reclaim a Republican Congress! I'm a conservative, a Texas Aggie, former Army Ranger and law enforcement. I'm endorsed by fellow former member of the Corps of Cadets, Rick Perry, and I need your help to take back Congress and fight for our conservative principles! Will you donate $5, $10, or whatever you can afford today?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score32.1/100
Spend / Reach / Long. / Eff.11.9 Β· 51.9 Β· 1.1 Β· 63.5
Spend rangeUSD 100–199
Impressions8,000 – 8,999
CPM (β‰ˆ $/1k impr)USD 17.59
Est. audience size100,001 – 500,000
Days live5 (2022-03-20 β†’ 2022-03-25)
Created2022-03-19
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateVA β€” Bryce Reeves
Surfaced byβ€œsenate:Bryce Reeves”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealpride
Production tierdiy amateur
Who picturedcandidate, veterans military
Symbolsus flag, military
Call to actiondonate
Standout elementTexas A&M helmet prominently displayed on desk behind candidate reinforcing his identity credentials
TacticLeverages multi-layered identity stacking β€” Army Ranger, Texas Aggie, law enforcement, Rick Perry endorsement β€” to build trust and urgency around a 'top-5 race' scarcity frame that drives small-dollar donations.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

65+ Β· unknown 0.1%
35-44 Β· unknown 0.1%
55-64 Β· unknown 0.1%
35-44 Β· female 4.5%
65+ Β· female 18.7%
45-54 Β· female 6.1%
55-64 Β· female 12.0%
35-44 Β· male 9.8%
25-34 Β· male 5.3%
55-64 Β· male 14.6%
65+ Β· male 14.2%
45-54 Β· male 11.9%
25-34 Β· female 2.3%
45-54 Β· unknown 0.1%
25-34 Β· unknown 0.1%

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