Phillip Rench for Maine US Inactive
PHILLIP RENCH FOR US SENATE CAMPAIGN
Gov. Janet Mills enters U.S. Senate race to ‘fight the good fight’
The two-term Democratic governor will have to fend off primary challenges from several others, including Graham Platner, a 41-year-old veteran and oyster farmer whose campaign has garnered attentio…
Ad copy
Mainers, We need younger representation in Washington; folks with new ideas on how to solve the structural issues we have faced for decades. I am fully prepared to see my campaign through to the election. There will be at least three candidates on the ballot next November. In the coming months, I will be needing help to collect signatures to get on the ballot. If you would like to volunteer, please sign up here: https://phillipformaine.com/contact/
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.9/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 1.4 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | — |
| Days live | 6 (2025-10-14 → 2025-10-20) |
| Created | 2025-10-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Phillip Rench |
| Surfaced by | “senate:Phillip Rench” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | opponent, seniors |
| Symbols | none |
| Call to action | volunteer |
| Standout element | Press Herald news screenshot showing an aging Gov. Mills seated at home, visually reinforcing the 'need younger representation' message |
| Tactic | The ad cleverly juxtaposes the call for younger representation against a news screenshot depicting an elderly Gov. Mills, letting earned media do the visual attack work while the candidate stays positive. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 10.0% |
| 65+ · male | 24.6% |
| 65+ · female | 21.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 18.2% |
| 55-64 · female | 11.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.9% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.9% |
| 35-44 · female | 2.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.0% |
| 25-34 · female | 0.7% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
