PATRICK SCHMIDT FOR KANSAS
Democrat Patrick Schmidt is a Navy veteran who now serves in the Naval Reserve. He signed up to protect our families and freedoms, abroad and here at home. Now, Patrick is running to represent us in the State Senate. Patrick will fight for our families against the Republican extremists who want to erase our progress. As our next representative, Patrick will protect abortion rights, expand access to Medicaid, and will work to fully fund our schools. Elect Democrat Patrick Schmidt to the State Senate. Vote on or before November 5!
Democrat Patrick Schmidt is a Navy veteran who now serves in the Naval Reserve. He signed up to protect our families and freedoms, abroad and here at home. Now, Patrick is running to represent us in the State Senate. Patrick will fight for our families against the Republican extremists who want to erase our progress. As our next representative, Patrick will protect abortion rights, expand access to Medicaid, and will work to fully fund our schools. Elect Democrat Patrick Schmidt to the State Senate. Vote on or before November 5!
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| Overall score | 37.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 7.4 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 28 (2024-10-08 → 2024-11-05) |
| Created | 2024-10-08 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KS — Patrick Schmidt |
| Surfaced by | “senate:Patrick Schmidt” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | us flag, military, farm rural |
| Call to action | vote |
| Standout element | Bold 'FIGHTING FOR FREEDOM' tagline anchored by candidate photo against a dark blue Kansas-themed background with sunflower imagery |
| Tactic | The ad leads with military service to establish patriotic credibility before pivoting to progressive policy positions, using the veteran identity to inoculate against Republican attacks in a red state. |
| Kansas | 94.6% |
| Missouri | 1.4% |
| California | 0.3% |
| Texas | 0.3% |
| Illinois | 0.3% |
| Nebraska | 0.3% |
| New York | 0.2% |
| 18-24 · female | 1.6% |
| 45-54 · male | 4.5% |
| 65+ · male | 13.4% |
| 65+ · female | 29.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.6% |
| 55-64 · female | 12.6% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 8.1% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 5.0% |
| 35-44 · female | 7.9% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 3.7% |
| 25-34 · female | 5.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.5% |