FRIENDS OF CIVIL
Merry Christmas to everyone and a Big Thank You to all who have supported our campaign for U.S. Senate. #TogetherWeWin #OneKitchenTableAtATime #MerryChristmas
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 23.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 34.4 Β· 0.0 Β· 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 β 1,999 |
| CPM (β $/1k impr) | USD 33.01 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 1 (2023-12-25 β 2023-12-26) |
| Created | 2023-12-25 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | β |
| Candidate | TN β Civil Miller-Watkins |
| Surfaced by | βsenate:Civil Miller-Watkinsβ |
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | family, none |
| Call to action | none |
| Standout element | Candidate smiling warmly in red dress against a festively decorated Christmas tree with red bows, humanizing holiday setting |
| Tactic | A holiday goodwill message leveraging warmth and gratitude to deepen existing supporter relationships and build name recognition through seasonal relatability. |
| Tennessee | 97.7% |
| Georgia | 1.9% |
| Mississippi | 0.3% |
| Arkansas | 0.1% |
| 65+ Β· female | 40.5% |
| 55-64 Β· female | 27.1% |
| 35-44 Β· female | 6.9% |
| 25-34 Β· female | 9.5% |
| 45-54 Β· female | 9.2% |
| 18-24 Β· female | 6.8% |