Shelley Moore Capito US Inactive
Capito for West Virginia
Capito Our Voice
Early Vote Capito April 29-May 9
Ad copy
Senator Shelley Moore Capito is our voice in Washington.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.8/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 81.7 · 4.7 · 59.7 |
| Spend range | USD 4,500–4,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 29.23 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 18 (2026-04-24 → 2026-05-12) |
| Created | 2026-04-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, farm rural |
| Call to action | vote |
| Standout element | Iconic 'Welcome to West Virginia – Wild and Wonderful' highway sign centered on an open road with autumn foliage |
| Tactic | Leverages West Virginia state identity and pride to equate Capito with the state itself, positioning her as its essential voice in Washington. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 6.8% |
| 65+ · male | 5.1% |
| 65+ · female | 16.8% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 5.8% |
| 55-64 · female | 13.8% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 16.5% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 9.5% |
| 35-44 · female | 23.7% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.5% |
| 25-34 · female | 0.6% |
| 65+ · unknown | 0.1% |
