Abdul for U.S. Senate
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 49.4/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 81.7 · 8.0 · 61.4 |
| Spend range | USD 3,500–3,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 23.07 |
| Est. audience size | — |
| Days live | 30 (2026-05-01 → 2026-05-31) |
| Created | 2026-05-01 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | MI — Abdul El-Sayed |
| Surfaced by | “senate:Abdul El-Sayed” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | selfie-style direct-to-camera close-up breaking the fourth wall with a conspiratorial smirk |
| Tactic | The ad uses self-aware humor and an intimate selfie format to disarm donor fatigue, acknowledging the recipient probably hasn't responded yet — a fundraising tactic designed to create rapport and guilt-driven urgency. |
| Michigan | 37.9% |
| California | 9.6% |
| New York | 5.9% |
| Texas | 5.3% |
| Illinois | 4.5% |
| Florida | 3.0% |
| New Jersey | 3.0% |
| 18-24 · female | 1.2% |
| 45-54 · male | 12.3% |
| 65+ · unknown | 0.3% |
| 65+ · male | 7.9% |
| 65+ · female | 7.9% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 9.2% |
| 55-64 · female | 6.6% |
| 45-54 · unknown | 0.4% |
| 45-54 · female | 6.6% |
| 18-24 · male | 3.8% |
| 35-44 · unknown | 0.4% |
| 35-44 · male | 16.7% |
| 35-44 · female | 7.1% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 13.9% |
| 25-34 · female | 5.0% |
| 18-24 · unknown | 0.1% |
| Unknown · female | 0.0% |