πŸ“Œ The Swipe File

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Civil Miller-Watkins US Inactive

FRIENDS OF CIVIL

ad creative

Ad copy

www.civilforsenate.com This photo...all our babies at home (plus our newest grand). Grateful. As mothers and grandmothers, we look into the eyes of our children and grandchildren, and see the HOPES, DREAMS and POSSIBILITIES for their future. We...Have Too...take back our Communities, State and Nation! My Life's experience... Wife, Mother of 8 (5 Eagle Scouts), Nana of 10, Educator, Public Servant ...has taught me that the Right People at the Right Time can make the Difference..."One Kitchen Table at a Time" Together We Can...Build a Better Present...and Together We Will Build a Greater Future. Together We Win!! Donate $10 for TN - Join the team at www.civilforsenate.com #FamilySelfies #LoveThem #EverybodyLook #Thanksgiving #TogetherWeWin

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score23.5/100
Spend / Reach / Long. / Eff.0.0 Β· 34.4 Β· 0.8 Β· 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (β‰ˆ $/1k impr)USD 33.01
Est. audience size500,001 – 1,000,000
Days live4 (2023-12-06 β†’ 2023-12-10)
Created2023-12-06
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateTN β€” Civil Miller-Watkins
Surfaced byβ€œsenate:Civil Miller-Watkins”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typepersuasion
Emotional appealhope
Production tierdiy amateur
Who picturedcandidate, family children
Symbolsfamily
Call to actionnone
Standout elementMultigenerational Black family selfie with a newborn grandchild at the center, radiating warmth and authenticity
TacticThe ad leverages deeply personal family imagery and biographical credibility (mother of 8, Nana of 10) to build emotional trust and relatability, positioning the candidate as a grassroots community leader driven by lived experience rather than political careerism.

Where it ran (delivery by region)

Tennessee100.0%

Who saw it (delivery)

55-64 Β· female 31.5%
65+ Β· female 38.5%
45-54 Β· female 15.6%
35-44 Β· female 10.1%
25-34 Β· female 3.3%
18-24 Β· female 1.1%

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