FRIENDS OF CIVIL
www.civilforsenate.com This photo...all our babies at home (plus our newest grand). Grateful. As mothers and grandmothers, we look into the eyes of our children and grandchildren, and see the HOPES, DREAMS and POSSIBILITIES for their future. We...Have Too...take back our Communities, State and Nation! My Life's experience... Wife, Mother of 8 (5 Eagle Scouts), Nana of 10, Educator, Public Servant ...has taught me that the Right People at the Right Time can make the Difference..."One Kitchen Table at a Time" Together We Can...Build a Better Present...and Together We Will Build a Greater Future. Together We Win!! Donate $10 for TN - Join the team at www.civilforsenate.com #FamilySelfies #LoveThem #EverybodyLook #Thanksgiving #TogetherWeWin
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 23.5/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 34.4 Β· 0.8 Β· 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 β 1,999 |
| CPM (β $/1k impr) | USD 33.01 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 4 (2023-12-06 β 2023-12-10) |
| Created | 2023-12-06 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN β Civil Miller-Watkins |
| Surfaced by | βsenate:Civil Miller-Watkinsβ |
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | none |
| Standout element | Multigenerational Black family selfie with a newborn grandchild at the center, radiating warmth and authenticity |
| Tactic | The ad leverages deeply personal family imagery and biographical credibility (mother of 8, Nana of 10) to build emotional trust and relatability, positioning the candidate as a grassroots community leader driven by lived experience rather than political careerism. |
| Tennessee | 100.0% |
| 55-64 Β· female | 31.5% |
| 65+ Β· female | 38.5% |
| 45-54 Β· female | 15.6% |
| 35-44 Β· female | 10.1% |
| 25-34 Β· female | 3.3% |
| 18-24 Β· female | 1.1% |