Friends of Justin McNeal
1. Who am I? I was fortunate to have parents and mentors throughout my life. My mother always told me when speaking to a group: Be Bold Be Brief Be Seated I still follow her advice and will do so tonight. - I am a Christian - I am an American patriot, I define a patriot as anyone who 1. Loves their country 2. Is loyal to that country’s values. - I am a veteran- I served in the US Navy from 2001-2007, for 4.5 of those years I served aboard the USS Key West, a Los Angeles Class Fast attack nuclear submarine as a nuclear engineer in the Machinery Division. As most veterans will tell you, they are not for war, but will defend our country with their lives- which I pledged to do when I joined the Navy in August 2001 just before 9/11 and through our countries Global War on Terror. I am proud to say my family is filled with veterans who answered the call when war threatened our country: My great grandfather Herman Kulpaca, WW1 Army, my grandfather, Dr. Charles Kulpaca, WW2 Army sniper; my father Greg McNeal, Vietnam US Navy. All of whom are buried here in South Dakota at the Black Hills National Cemetery in Sturgis.
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| Overall score | 37.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 63.8 · 0.3 · 72.2 |
| Spend range | USD 100–199 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 5.44 |
| Est. audience size | — |
| Days live | 2 (2026-05-21 → 2026-05-23) |
| Created | 2026-05-21 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | — |
| Candidate | SD — Justin Mcneal |
| Surfaced by | “senate:Justin Mcneal” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate, veterans military, diverse crowd |
| Symbols | us flag, capitol statue, military |
| Call to action | none |
| Standout element | Candidate speaking at a podium with Mount Rushmore looming directly behind, visually aligning him with founding-era greatness |
| Tactic | The Mount Rushmore backdrop functions as powerful borrowed symbolism, elevating a grassroots intro speech into a patriotic origin story that builds candidate credibility through association with American founding ideals and his Navy veteran identity. |
| South Dakota | 100.0% |
| 18-24 · female | 0.2% |
| 45-54 · male | 13.6% |
| 65+ · male | 20.8% |
| 65+ · female | 11.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 16.8% |
| 55-64 · female | 5.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.2% |
| 18-24 · male | 1.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 14.4% |
| 35-44 · female | 2.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 8.1% |
| 25-34 · female | 1.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |