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Mallory McMorrow US Inactive

Mallory McMorrow for Michigan

ad creative

Donate to Mallory McMorrow for U.S. Senate

Ad copy

Hey, real quick, it’s Chris Murphy. I’m endorsing my friend Mallory McMorrow for the U.S. Senate in Michigan. And I’m going to ask you to make a donation to her campaign, but first, I want to make the case for why Mallory. This is a Democratic primary, and I truly believe she is the best candidate. I believe that because I’ve seen her fight and deliver in Michigan. She has a real record in the state Senate. She’s stood up to big, powerful interests — corporations, the gun lobby, insurance companies — and she’s won. In Michigan, they’ve passed sweeping gun safety legislation with Mallory’s leadership, making families and communities safer. They repealed the state’s abortion ban. They put the state on a path to universal pre-K. They raised wages for workers across Michigan. These were hard fights, and Mallory was at the center of them. She’s also shown she can win in a tough district. She flipped a deep red district blue. That’s exactly what you need in a place like Michigan — someone who can reach voters in every part of the state. This is a really important moment for our country. The threats Trump presents are new, and we need new leaders. We need people who understand that we can’t bring the same old playbook to the U.S. Senate. We need innovation to protect our democracy. That’s Mallory McMorrow. She’s stood up to powerful interests, brought a fresh perspective, won in a red district, and can win statewide in Michigan. She’s uniquely suited to win this race and meet this moment in the U.S. Senate. But the only way she can win is with your help. Billionaires and corporations are already spending millions to support her likely Republican opponent. My ask is simple: make a contribution to her campaign. It doesn’t have to be huge. Whatever you can give will help Mallory win and keep this critical Senate seat in Michigan.

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Performance proxies

Overall score43.5/100
Spend / Reach / Long. / Eff.43.1 · 70.7 · 4.7 · 55.6
Spend rangeUSD 2,500–2,999
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 49.99
Est. audience size
Days live18 (2026-01-23 → 2026-02-10)
Created2026-01-22
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Mallory Mcmorrow
Surfaced by“senate:Mallory Mcmorrow”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementSenator Chris Murphy speaking directly to camera in front of neon 'Make Your Voice Heard' signage, lending personal celebrity-endorser credibility
TacticThe ad uses a trusted U.S. Senator as a third-party validator to transfer credibility to McMorrow and immediately pivots to a donation ask, a classic peer-endorsement fundraising tactic.

Where it ran (delivery by region)

Michigan49.1%
California7.4%
New York3.5%
Florida3.4%
Illinois2.9%
Washington2.4%
Texas2.1%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 4.6%
65+ · male 21.1%
65+ · female 34.1%
55-64 · unknown 0.2%
55-64 · male 8.1%
55-64 · female 12.3%
45-54 · unknown 0.1%
45-54 · female 6.3%
18-24 · male 0.5%
35-44 · unknown 0.1%
35-44 · male 3.3%
35-44 · female 4.4%
25-34 · unknown 0.1%
25-34 · male 1.9%
25-34 · female 1.8%
18-24 · unknown 0.0%
65+ · unknown 0.7%

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