📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Juliana Stratton US Inactive

JULIANA FOR ILLINOIS

ad creative

Juliana for Illinois

Ad copy

We're in the final stretch of the U.S. Senate primary in Illinois, and my friend and governing partner, Juliana Stratton, needs our help. Juliana's running a grassroots movement, and with so little time left, she needs all-hands-on-deck to help win this. If you're ready to send Juliana to the U.S. Senate, please rush $10 or whatever you can afford to Juliana’s campaign today.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score34.7/100
Spend / Reach / Long. / Eff.25.8 · 55.8 · 0.6 · 56.6
Spend rangeUSD 500–599
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 43.96
Est. audience size
Days live3 (2026-02-13 → 2026-02-16)
Created2026-02-13
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Juliana Stratton
Surfaced by“senate:Juliana Stratton”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementJuliana Stratton posed alongside Illinois Governor JB Pritzker in an official setting, lending incumbency credibility to her Senate bid
TacticThe ad leverages an implied gubernatorial endorsement through the image of Stratton with Gov. Pritzker while using urgent scarcity language ('so little time left,' 'rush $10') to drive small-dollar ActBlue donations in the final stretch of the primary.

Where it ran (delivery by region)

Illinois57.4%
California6.2%
New York3.1%
Florida2.9%
Texas2.7%
Michigan1.9%
Washington1.4%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 4.0%
65+ · male 18.5%
65+ · female 33.7%
55-64 · unknown 0.3%
55-64 · male 7.8%
55-64 · female 13.2%
45-54 · unknown 0.2%
45-54 · female 7.2%
18-24 · male 0.7%
35-44 · unknown 0.2%
35-44 · male 3.6%
35-44 · female 5.0%
25-34 · unknown 0.2%
25-34 · male 2.4%
25-34 · female 2.0%
18-24 · unknown 0.1%
65+ · unknown 0.6%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Sherrod Brown
OH — Sherrod Brown 39d live
Julia Letlow
LA — Julia Letlow 58d live
Raja for Congress
IL — S Krishnamoorthi 195d live