JOHN DEATON FOR SENATE INC.
“When you look at me on this stage you are looking at the American dream. Not the slogan the thing itself...I'm just John Deaton and I'm proud to be your nominee.”
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| Overall score | 38.6/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 65.4 · 1.9 · 69.6 |
| Spend range | USD 200–299 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 7.68 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 8 (2026-05-05 → 2026-05-13) |
| Created | 2026-05-05 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | us flag |
| Call to action | none |
| Standout element | Candidate standing alone on a large stage before a massive American flag backdrop with an engaged audience, evoking a genuine convention moment |
| Tactic | The 'American dream' quote leverages authentic biographical pride and humble self-identification to build emotional trust and relatability without attacking opponents. |
| Massachusetts | 49.2% |
| Florida | 6.0% |
| New Hampshire | 3.9% |
| New York | 3.0% |
| Maine | 2.4% |
| Pennsylvania | 2.4% |
| Connecticut | 2.3% |
| 18-24 · female | 0.0% |
| 45-54 · male | 10.8% |
| 65+ · male | 27.0% |
| 65+ · female | 13.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 24.0% |
| 55-64 · female | 8.9% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.1% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 6.8% |
| 35-44 · female | 1.9% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.9% |
| 25-34 · female | 0.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |