πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Mark Lynch US Inactive

LYNCH FOR SENATE

ad creative

Protect Our Party

Support a GOP only Primary

Ad copy

Calling all TRUE REPUBLICANS in South Carolina: The fight is on. Graham is deploying his Democrats to keep his seat. It Stops Now..

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score8.3/100
Spend / Reach / Long. / Eff.0.0 Β· 0.0 Β· 0.0 Β· 33.3
Spend range<USD 99
Impressions0 – 99
CPM (β‰ˆ $/1k impr)USD 1000.0
Est. audience size100,001 – 500,000
Days live1 (2025-03-31 β†’ 2025-03-31)
Created2025-03-31
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Mark Lynch
Surfaced byβ€œsenate:Mark Lynch”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actionsign petition
Standout elementsplit-screen VS graphic pairing Graham with Biden on the left versus Lynch alone on the right, visually equating Graham with Democrats
TacticThe ad uses a sports-style matchup frame to cast the GOP primary as a loyalty test, weaponizing Graham's bipartisan associations to motivate base Republican voters to close the primary and back Lynch.

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