📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

ad creative

Ohio getting $162.5M for high-speed internet

A $162.5 million federal investment for high-speed internet infrastructure and projects is coming to Ohio from the American Rescue Plan. The funding from the U.S. Department of Treasury will support two internet expansion programs: $77.5 million for rural broadband infrastructure and $85 million for...

Ad copy

I’ll always fight for Ohioans to have access to high-speed internet access.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score58.2/100
Spend / Reach / Long. / Eff.52.4 · 95.7 · 17.1 · 67.7
Spend rangeUSD 6,000–6,999
Impressions600,000 – 699,999
CPM (≈ $/1k impr)USD 10.0
Est. audience size50,001 – 100,000
Days live63 (2024-01-09 → 2024-03-12)
Created2024-01-09
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOH — Sherrod Brown
Surfaced by“senate:Sherrod Brown”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionlearn more
Standout elementThe Vindicator masthead used as third-party credibility anchor for the $162.5M federal investment claim
TacticBorrowed credibility tactic — using a local newspaper headline to validate Brown's legislative accomplishment, making the win feel concrete and locally verified rather than self-promotional.

Where it ran (delivery by region)

Ohio100.0%
Indiana0.0%
Gauteng0.0%
Hidalgo0.0%
Oaxaca0.0%
Alabama0.0%
Florida0.0%

Who saw it (delivery)

45-54 · unknown 0.1%
45-54 · male 6.7%
18-24 · female 6.7%
55-64 · female 7.4%
25-34 · female 15.9%
65+ · female 7.0%
25-34 · male 9.8%
18-24 · male 4.5%
55-64 · male 4.7%
65+ · unknown 0.1%
35-44 · female 14.2%
65+ · male 3.7%
45-54 · female 10.2%
25-34 · unknown 0.2%
35-44 · unknown 0.2%
18-24 · unknown 0.1%
55-64 · unknown 0.1%
35-44 · male 8.6%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Julia Letlow
LA — Julia Letlow 58d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 29d live
James Talarico
TX — James Talarico 4d live