Erik Murray for Kansas US Inactive
ERIK MURRAY FOR KANSAS
Ad copy
Democrats, Independents, Republicans, farmers, workers, local leaders, and people who do not always agree on politics are finding common ground in this campaign. In a crowded Democratic primary for U.S. Senate in Kansas, Erik has shown that you can build real support without selling out to PACs or special interests. This campaign is powered by people. And while others are talking, Erik and his team are doing the work. He’s on the road. He’s showing up in communities. He’s running food drives, cleaning streets, listening to Kansans, and building a campaign rooted in service, not performance. Kansas has not sent a Democrat to the U.S. Senate in nearly a century, but this moment feels different. Roger Marshall is vulnerable, Kansans are paying attention, and people across the political spectrum are looking for something better. - Erik🇺🇸
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.1/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 3.0 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | — |
| Days live | 12 (2026-05-04 → 2026-05-16) |
| Created | 2026-05-04 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | KS — Erik Murray |
| Surfaced by | “senate:Erik Murray” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent, diverse crowd |
| Symbols | none |
| Call to action | none |
| Standout element | Roger Marshall's headshot against a stark red circle backdrop juxtaposed with a ksnt.com news screenshot showing his low approval rating |
| Tactic | The ad uses a news screenshot and a specific low approval stat to lend credibility to the attack on Marshall, while the copy pivots to Erik Murray as the grassroots, people-powered alternative — a classic contrast tactic. |
Where it ran (delivery by region)
| Kansas | 78.7% |
| Missouri | 21.3% |
Who saw it (delivery)
| 18-24 · female | 0.6% |
| 45-54 · male | 8.7% |
| 65+ · male | 13.2% |
| 65+ · female | 13.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 10.1% |
| 55-64 · female | 10.4% |
| 45-54 · unknown | 0.3% |
| 45-54 · female | 7.0% |
| 18-24 · male | 1.9% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 11.2% |
| 35-44 · female | 7.1% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 10.5% |
| 25-34 · female | 4.4% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
