Shelley Moore Capito US Inactive
Capito for West Virginia
www.fb.com
Ad copy
Shelley Moore Capito. Endorsed by President Trump. Fighting for West Virginia.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 51.9 · 2.5 · 63.5 |
| Spend range | USD 100–199 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 17.59 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 10 (2026-04-01 → 2026-04-11) |
| Created | 2026-04-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Capito and Trump descending airplane stairs together under blue sky, visually cementing the Trump endorsement |
| Tactic | The ad leverages Trump's political brand as a credibility transfer, using a photo of the two together to signal ideological alignment and rally the Republican base in a deep-red state. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.3% |
| 45-54 · male | 5.7% |
| 65+ · male | 26.1% |
| 65+ · female | 29.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 9.3% |
| 55-64 · female | 6.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.8% |
| 18-24 · male | 3.9% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.9% |
| 35-44 · female | 2.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 5.1% |
| 25-34 · female | 1.8% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
