Brandon Brown for South Carolina
BREAKING: Democrat Brandon Brown just announced his campaign to unseat Lindsey Graham and flip his senate seat blue. Watch his official launch video then chip in $2 or whatever you can to flip South Carolina blue!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 33.3/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 47.5 · 9.9 · 52.0 |
| Spend range | USD 400–499 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 81.73 |
| Est. audience size | — |
| Days live | 37 (2025-07-22 → 2025-08-28) |
| Created | 2025-07-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Brandon Brown |
| Surfaced by | “senate:Brandon Brown” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold cyan 'SOUTH CAROLINA' text overlay against a dark nighttime background creates high visual contrast on the candidate's launch moment |
| Tactic | Low-budget launch video uses urgency framing ('BREAKING') and a low $2 ask to lower the donation barrier and drive first-touch small-dollar contributions from early supporters. |
| South Carolina | 13.6% |
| California | 12.1% |
| Texas | 8.1% |
| North Carolina | 5.6% |
| Florida | 5.3% |
| Georgia | 4.3% |
| Michigan | 3.5% |
| 18-24 · female | 0.2% |
| 45-54 · male | 3.6% |
| 65+ · male | 24.2% |
| 65+ · female | 39.4% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.6% |
| 55-64 · female | 14.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.2% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.4% |
| 35-44 · female | 1.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 0.6% |
| 25-34 · female | 0.9% |
| 65+ · unknown | 0.7% |