Steve Marshall US Inactive
Steve Marshall For Alabama
Ad copy
I am honored to have the endorsement of Sandy Stimpson, former Mayor of Mobile. I worked directly with Mayor Stimpson and Mobile area law enforcement to make Mobile safer for all families. He's seen my commitment to Alabama's communities and our conservative values and I am honored to have him on our team. Thank you, Mayor Stimpson!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.9/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 78.0 · 1.1 · 68.9 |
| Spend range | USD 900–999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 8.44 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-05-15 → 2026-05-20) |
| Created | 2026-05-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Respected former mayor speaking directly to camera as a credibility-lending endorser |
| Tactic | Borrowed-credibility tactic: a well-known local official vouches for Marshall's conservative bona fides and public-safety record, lending third-party validation without Marshall needing to appear on screen. |
Where it ran (delivery by region)
| Alabama | 97.8% |
| Mississippi | 2.2% |
Who saw it (delivery)
| 18-24 · female | 0.4% |
| 45-54 · male | 11.3% |
| 65+ · male | 13.8% |
| 65+ · female | 14.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 12.3% |
| 55-64 · female | 9.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 7.7% |
| 18-24 · male | 0.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 11.1% |
| 35-44 · female | 7.2% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 6.8% |
| 25-34 · female | 4.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
