Juliana Stratton US Inactive
JULIANA FOR ILLINOIS
Juliana for Senate
Juliana is taking her fight for working families to Washington. Show your support by contributing to her grassroots campaign today.
Ad copy
I made a tough decision today, and as part of our grassroots team, I want to share it with you. We just learned one of my opponents just made a massive ad buy here in Illinois — and it’s clear they’re preparing to flood the airwaves to drown out our grassroots, people-powered movement. In order to fight back, we are going to need to quickly expand our digital outreach. But the thing is, this money wasn’t in our budget. After careful consideration, I decided to give my team the green light. It was a risk — but one I’m willing to take. Because I believe in the power of this team, and I believe in you. To build a people-powered campaign, we can’t play it safe. I’m counting on you to help make this investment worth it. Can you contribute $3, $25, or whatever you can today to help us fight back?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.9/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 39.6 · 6.9 · 48.0 |
| Spend range | USD 300–399 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 139.83 |
| Est. audience size | — |
| Days live | 26 (2025-07-16 → 2025-08-11) |
| Created | 2025-07-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Juliana Stratton |
| Surfaced by | “senate:Juliana Stratton” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate beaming mid-conversation outdoors, projecting warmth and accessibility against a soft urban background |
| Tactic | Classic grassroots fundraising urgency tactic — framing an opponent's ad buy as an existential threat to a people-powered movement to trigger defensive small-dollar donations. |
Where it ran (delivery by region)
| California | 19.6% |
| Texas | 7.5% |
| New York | 6.9% |
| Illinois | 6.4% |
| Florida | 4.9% |
| Michigan | 3.6% |
| Massachusetts | 3.5% |
Who saw it (delivery)
| 18-24 · female | 0.5% |
| 45-54 · male | 3.6% |
| 65+ · male | 21.5% |
| 65+ · female | 36.2% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 8.5% |
| 55-64 · female | 14.2% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 5.1% |
| 18-24 · male | 1.0% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 1.9% |
| 35-44 · female | 2.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 1.9% |
| 25-34 · female | 1.9% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.5% |
