Shelley Moore Capito US Inactive
Capito for West Virginia
www.fb.com
Ad copy
Shelley Moore Capito. Endorsed by President Trump. Fighting for West Virginia
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.0 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 1 (2026-03-31 → 2026-04-01) |
| Created | 2026-03-31 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Side-by-side photo of Capito smiling alongside Trump descending airplane stairs, visually cementing the endorsement |
| Tactic | The ad leverages Trump's endorsement as the central persuasion tactic, using a personal photo together to signal alignment and transfer his political brand strength to Capito among West Virginia's pro-Trump electorate. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.2% |
| 18-24 · male | 5.7% |
| 25-34 · female | 1.2% |
| 25-34 · male | 6.4% |
| 35-44 · female | 1.2% |
| 35-44 · male | 5.2% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 2.5% |
| 45-54 · male | 5.0% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 5.9% |
| 55-64 · male | 9.9% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 26.7% |
| 65+ · male | 27.7% |
| 65+ · unknown | 0.5% |
