Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
West Virginia needs a leader who won’t back down. As a true conservative and a strong ally of President Trump, I am working every day to pass policies that lift up our communities and our country.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.0/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 70.7 · 2.2 · 64.4 |
| Spend range | USD 800–899 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 15.45 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 9 (2026-04-22 → 2026-05-01) |
| Created | 2026-04-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate smiling confidently outdoors with bold name logo overlay reinforcing personal brand |
| Tactic | The ad uses a warm personal tone paired with Trump alignment to build trust and establish Capito as a strong, steadfast conservative leader for West Virginia. |
Where it ran (delivery by region)
| West Virginia | 99.0% |
| Ohio | 1.0% |
Who saw it (delivery)
| 35-44 · female | 6.4% |
| 35-44 · male | 10.4% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 6.9% |
| 45-54 · male | 10.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 10.2% |
| 55-64 · male | 13.0% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 22.7% |
| 65+ · male | 19.7% |
| 65+ · unknown | 0.3% |
