πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Reilly Neill for U.S. Senate US Inactive

REILLY FOR MONTANA

ad creative

Ad copy

It’s time #Montana sent her #SecondWoman to Congress. #ReillyforMontana

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score31.0/100
Spend / Reach / Long. / Eff.0.0 Β· 51.9 Β· 0.3 Β· 71.7
Spend range<USD 99
Impressions8,000 – 8,999
CPM (β‰ˆ $/1k impr)USD 5.82
Est. audience sizeβ€”
Days live2 (2026-02-20 β†’ 2026-02-22)
Created2026-02-20
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMT β€” Reilly Neill
Surfaced byβ€œsenate:Reilly Neill”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealpride
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementCandidate filming herself on a small-town Montana sidewalk in a denim jacket β€” deliberately everyday and unpolished
TacticLeverages identity-based pride appeal by framing the candidate as a historic milestone for Montana women, making voters feel like participants in a landmark moment.

Where it ran (delivery by region)

California41.1%
Montana19.5%
Virginia13.7%
New York13.5%
Maryland8.1%
Washington, District of Columbia1.2%
West Virginia1.1%

Who saw it (delivery)

18-24 Β· female 3.4%
25-34 Β· female 5.7%
35-44 Β· female 9.3%
45-54 Β· female 13.1%
55-64 Β· female 24.8%
65+ Β· female 43.8%

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