REILLY FOR MONTANA
Itβs time #Montana sent her #SecondWoman to Congress. #ReillyforMontana
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| Overall score | 31.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 51.9 Β· 0.3 Β· 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 β 8,999 |
| CPM (β $/1k impr) | USD 5.82 |
| Est. audience size | β |
| Days live | 2 (2026-02-20 β 2026-02-22) |
| Created | 2026-02-20 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT β Reilly Neill |
| Surfaced by | βsenate:Reilly Neillβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate filming herself on a small-town Montana sidewalk in a denim jacket β deliberately everyday and unpolished |
| Tactic | Leverages identity-based pride appeal by framing the candidate as a historic milestone for Montana women, making voters feel like participants in a landmark moment. |
| California | 41.1% |
| Montana | 19.5% |
| Virginia | 13.7% |
| New York | 13.5% |
| Maryland | 8.1% |
| Washington, District of Columbia | 1.2% |
| West Virginia | 1.1% |
| 18-24 Β· female | 3.4% |
| 25-34 Β· female | 5.7% |
| 35-44 Β· female | 9.3% |
| 45-54 Β· female | 13.1% |
| 55-64 Β· female | 24.8% |
| 65+ Β· female | 43.8% |