Brian Bengs for South Dakota US Inactive
Brian Bengs for South Dakota
Independent for SD
Independent for SD
Ad copy
Brian Bengs grew up in a rural town of 500 people, in a blue-collar family that taught him to work hard and play it straight. He spent 26 years in the military — Navy, then Air Force, serving as a JAG attorney and ethics advisor, deployed to Kuwait and Qatar. He taught the Law of War at the U.S. Air Force Academy. After retiring, he protected Wind Cave National Park as a Park Ranger. He's not a politician. He's a South Dakotan who believes people who work for a living deserve a senator who does too. Vote Lt. Colonel (Ret.) Brian Bengs.
Brian Bengs grew up in a rural town of 500 people, in a blue-collar family that taught him to work hard and play it straight. He spent 26 years in the military — Navy, then Air Force, serving as a JAG attorney and ethics advisor, deployed to Kuwait and Qatar. He taught the Law of War at the U.S. Air Force Academy. After retiring, he protected Wind Cave National Park as a Park Ranger. He's not a politician. He's a South Dakotan who believes people who work for a living deserve a senator who does too. Vote Lt. Colonel (Ret.) Brian Bengs.
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Performance proxies
| Overall score | 48.1/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 78.0 · 14.3 · 69.8 |
| Spend range | USD 800–899 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 7.55 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 53 (2026-04-09 → 2026-06-01) |
| Created | 2026-04-09 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military, farm rural |
| Call to action | learn more |
| Standout element | Bullet-pointed credential list on purple band anchoring a rugged outdoor portrait of the candidate |
| Tactic | The ad stacks military, law enforcement, and blue-collar credentials to build an outsider authenticity narrative, positioning Bengs as a hardworking non-politician who mirrors his constituents. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.5% |
| 45-54 · male | 4.4% |
| 65+ · male | 19.6% |
| 65+ · female | 33.7% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.5% |
| 55-64 · female | 10.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.6% |
| 18-24 · male | 4.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.4% |
| 35-44 · female | 2.9% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 4.2% |
| 25-34 · female | 1.7% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.5% |
