John Deaton for US Senate US Inactive
John Deaton for Senate Inc.
Letter to the Voters - John Deaton for US Senate
Letter to Massachusetts Voters Elizabeth Warren's Policies Have Been Failing Massachusetts for 12 Years – I’ll Start Fixing Them on Day One To the people of Massachusetts:My name is John Deaton, and you may have heard that I’m running for U.S. Senate against Senator Elizabeth Warren, to better...
Ad copy
It's not easy to hear your kids worry, but they know I’m committed to creating a future that leaves no one behind. From overcoming poverty to enduring tough personal battles, my story mirrors the struggles so many Massachusetts families face.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.8/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 100.0 · 2.2 · 76.1 |
| Spend range | USD 3,000–3,499 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 3.25 |
| Est. audience size | — |
| Days live | 9 (2024-10-28 → 2024-11-06) |
| Created | 2024-10-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | candidate smiling confidently in front of a large American flag inside an industrial-looking space, projecting everyman authenticity |
| Tactic | The ad uses a personal backstory of poverty and struggle to build emotional identification with working-class voters, positioning Deaton as a relatable outsider who mirrors their hardships — while the link copy subtly attacks Warren's 12-year record to set up a contrast without going negative in the main image. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
| Unknown | 0.0% |
| Capital Region | 0.0% |
Who saw it (delivery)
| 18-24 · female | 50.2% |
| 25-34 · female | 22.5% |
| 35-44 · female | 9.5% |
| 45-54 · female | 5.8% |
| 55-64 · female | 6.7% |
| 55-64 · male | 0.0% |
| 65+ · female | 5.3% |
