RAJA FOR ILLINOIS
Raja never stops fighting for those left behind. He’s fought against the powerful to lower our costs and protect our rights.
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| Overall score | 53.4/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 94.0 · 1.4 · 67.7 |
| Spend range | USD 5,000–5,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 10.0 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 6 (2026-03-13 → 2026-03-19) |
| Created | 2026-03-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | Black female Chicago Alderman endorser as the visual centerpiece, lending grassroots credibility |
| Tactic | Third-party endorser testimonial tactic uses a relatable community leader to validate the candidate's fighter narrative and broaden coalition appeal. |
| Illinois | 100.0% |
| Unknown | 0.0% |
| 18-24 · female | 10.8% |
| 18-24 · male | 14.8% |
| 18-24 · unknown | 0.4% |
| 25-34 · female | 32.0% |
| 25-34 · male | 41.3% |
| 25-34 · unknown | 0.6% |
| Unknown · female | 0.0% |
| Unknown · male | 0.0% |