TEXANS FOR SENATOR JOHN CORNYN INC.
Respond Now ☝🏼
Should our students be required to get the COVID-19 vaccine and wear a mask in school? Let us know what you think →
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 49.4/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 80.0 · 13.2 · 65.9 |
| Spend range | USD 1,500–1,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 12.72 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 49 (2021-08-26 → 2021-10-14) |
| Created | 2021-08-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | TX — John Cornyn |
| Surfaced by | “senate:John Cornyn” |
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | healthcare, family |
| Call to action | survey poll |
| Standout element | Young child wearing a mask with a worried expression paired with YES/NO binary choice buttons in red and blue |
| Tactic | The ad uses a child's masked face to evoke parental fear and frames the survey as a two-sided choice to collect voter data while signaling Cornyn's opposition to mandates without explicitly stating it. |
| Texas | 100.0% |
| 18-24 · male | 0.1% |
| 35-44 · female | 17.1% |
| 45-54 · unknown | 0.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
| 35-44 · male | 4.6% |
| 65+ · male | 6.0% |
| 45-54 · female | 19.1% |
| 55-64 · female | 17.7% |
| 35-44 · unknown | 0.3% |
| 45-54 · male | 6.6% |
| 65+ · female | 15.3% |
| 25-34 · female | 3.8% |
| 55-64 · male | 7.1% |
| 25-34 · male | 1.1% |
| 18-24 · female | 0.2% |
| 55-64 · unknown | 0.3% |
| 25-34 · unknown | 0.1% |