Janet Mills US Inactive
Mills for Maine
⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
Janet Mills: Bringing Mainers Together
Ad copy
Gov. Mills brings Mainers together. Paul LePage just complains. Republican, Democrats, and Independents across Maine support Janet Mills because they know she will work with anyone to put the needs of Maine people first.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.9/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 78.0 · 8.5 · 58.7 |
| Spend range | USD 3,500–3,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 33.33 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 32 (2022-10-07 → 2022-11-08) |
| Created | 2022-10-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removal notice replacing the actual ad creative, signaling a disclaimer compliance failure |
| Tactic | The ad uses a unity-vs-complaint contrast frame to position Mills as a bipartisan unifier while dismissing LePage as a mere complainer, but the content was removed by Facebook for a missing political disclaimer, undermining its reach entirely. |
Where it ran (delivery by region)
| Maine | 99.9% |
| Massachusetts | 0.0% |
| New Hampshire | 0.0% |
| Pennsylvania | 0.0% |
| Florida | 0.0% |
| New Brunswick | 0.0% |
| California | 0.0% |
Who saw it (delivery)
| 65+ · unknown | 0.2% |
| 65+ · male | 7.5% |
| 18-24 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 18-24 · male | 1.1% |
| 25-34 · female | 6.7% |
| 25-34 · male | 6.9% |
| 35-44 · female | 10.8% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 13.3% |
| 35-44 · male | 10.8% |
| 55-64 · male | 9.4% |
| 45-54 · male | 9.9% |
| 45-54 · female | 10.9% |
| 65+ · female | 10.9% |
| 18-24 · female | 1.0% |
| 25-34 · unknown | 0.1% |
