Tafoya for Senate
My First End-of-Quarter Deadline
I cut my teeth as a football sideline reporter – now I'm running for the U.S. Senate. Chip in before March 31st!
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| Overall score | 33.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 53.0 · 1.7 · 60.5 |
| Spend range | USD 200–299 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 26.26 |
| Est. audience size | — |
| Days live | 7 (2026-03-17 → 2026-03-24) |
| Created | 2026-03-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MN — Michele Tafoya |
| Surfaced by | “senate:Michele Tafoya” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate posed arms-crossed with a bright lens-flare burst behind her against a bold magenta background, projecting confident outsider energy |
| Tactic | Leverages a deadline-urgency fundraising tactic combined with a relatable origin story (sports reporter turned Senate candidate) to drive first-time donor action before the FEC end-of-quarter cutoff. |
| Florida | 10.7% |
| California | 9.0% |
| Texas | 7.5% |
| Arizona | 4.5% |
| New York | 4.4% |
| Illinois | 4.2% |
| Pennsylvania | 4.1% |
| 18-24 · female | 0.0% |
| 18-24 · male | 0.2% |
| 25-34 · female | 0.2% |
| 25-34 · male | 0.6% |
| 35-44 · female | 0.3% |
| 35-44 · male | 1.1% |
| 45-54 · female | 0.8% |
| 45-54 · male | 4.1% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 4.1% |
| 55-64 · male | 20.1% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 14.6% |
| 65+ · male | 53.2% |
| 65+ · unknown | 0.5% |