📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Schwarze for Senate US Inactive

Adam Schwarze for Senate

ad creative

Who do you trust?

Take the survey here.

Ad copy

As radical socialists threaten our freedom, conservative warrior Adam Schwarze will be there to stop them in their tracks.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score28.1/100
Spend / Reach / Long. / Eff.11.9 · 43.0 · 0.6 · 56.8
Spend rangeUSD 100–199
Impressions3,000 – 3,999
CPM (≈ $/1k impr)USD 42.72
Est. audience size50,001 – 100,000
Days live3 (2025-07-25 → 2025-07-28)
Created2025-07-25
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMN — Adam Schwarze
Surfaced by“senate:Adam Schwarze”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typepersuasion
Emotional appealfear
Production tierunknown
Who picturednone
Symbolsnone
Call to actionnone
Standout elementblank/unloaded image with all persuasion carried entirely by the copy
TacticThe ad relies on a classic fear-and-contrast frame, positioning the candidate as a 'conservative warrior' against 'radical socialists' and closing with a trust challenge to activate tribal identity.

Where it ran (delivery by region)

Minnesota100.0%

Who saw it (delivery)

18-24 · female 0.1%
18-24 · male 0.1%
25-34 · female 0.4%
25-34 · male 0.3%
35-44 · female 0.4%
35-44 · male 0.9%
45-54 · female 2.2%
45-54 · male 3.6%
45-54 · unknown 0.1%
55-64 · female 8.8%
55-64 · male 20.2%
55-64 · unknown 0.3%
65+ · female 22.3%
65+ · male 39.8%
65+ · unknown 0.6%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Jon Ossoff
GA — Jon Ossoff 25d live
Jon Ossoff
GA — Jon Ossoff 24d live