Wiley Nickel US Inactive
Wiley Nickel for Congress
News & Observer: Nickel Over Hines
NC’s 13th Congressional District race is close, but shouldn’t be | Editorial
Ad copy
"Democratic state Sen. Wiley Nickel is way ahead of Republican Bo Hines in qualifications and competence...We strongly endorse Wiley Nickel."
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.5/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 75.1 · 5.0 · 58.9 |
| Spend range | USD 2,500–2,999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 32.35 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 19 (2022-10-21 → 2022-11-09) |
| Created | 2022-10-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | News & Observer editorial endorsement quote directly attacking opponent's competence lends third-party credibility |
| Tactic | The ad leverages a respected local newspaper endorsement to contrast Nickel's qualifications against Hines, using borrowed credibility to make the attack feel objective rather than self-promotional. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| California | 0.0% |
Who saw it (delivery)
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 8.4% |
| 25-34 · male | 8.6% |
| 18-24 · male | 3.1% |
| 55-64 · male | 4.8% |
| 35-44 · female | 15.3% |
| 45-54 · female | 12.1% |
| 45-54 · male | 7.3% |
| 55-64 · unknown | 0.1% |
| 35-44 · male | 9.2% |
| 25-34 · female | 12.6% |
| 18-24 · female | 6.2% |
| 65+ · male | 3.8% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.3% |
| 25-34 · unknown | 0.1% |
| 65+ · female | 7.8% |
