πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Reilly Neill for U.S. Senate US Inactive

REILLY FOR MONTANA

ad creative

Ad copy

The president is unhinged. Congress needs to do its job.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score32.8/100
Spend / Reach / Long. / Eff.0.0 Β· 55.8 Β· 0.6 Β· 74.6
Spend range<USD 99
Impressions10,000 – 14,999
CPM (β‰ˆ $/1k impr)USD 3.96
Est. audience sizeβ€”
Days live3 (2026-04-07 β†’ 2026-04-10)
Created2026-04-07
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMT β€” Reilly Neill
Surfaced byβ€œsenate:Reilly Neill”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typepersuasion
Emotional appealanger
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementCandidate staring directly into camera while adjusting glasses β€” a no-nonsense, straight-talk gesture signaling defiance and confidence
TacticThe ad uses direct-to-camera authenticity and blunt language ('unhinged') to position the candidate as a no-nonsense check on presidential power, leveraging DIY intimacy to signal trustworthiness over polish.

Where it ran (delivery by region)

California38.6%
New York18.4%
Virginia16.2%
Montana11.9%
Maryland10.3%
Washington, District of Columbia1.8%
West Virginia1.2%

Who saw it (delivery)

18-24 Β· female 1.3%
25-34 Β· female 5.1%
35-44 Β· female 9.1%
45-54 Β· female 15.8%
55-64 Β· female 26.6%
65+ Β· female 42.2%

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