REILLY FOR MONTANA
The president is unhinged. Congress needs to do its job.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 32.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 55.8 Β· 0.6 Β· 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 β 14,999 |
| CPM (β $/1k impr) | USD 3.96 |
| Est. audience size | β |
| Days live | 3 (2026-04-07 β 2026-04-10) |
| Created | 2026-04-07 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT β Reilly Neill |
| Surfaced by | βsenate:Reilly Neillβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate staring directly into camera while adjusting glasses β a no-nonsense, straight-talk gesture signaling defiance and confidence |
| Tactic | The ad uses direct-to-camera authenticity and blunt language ('unhinged') to position the candidate as a no-nonsense check on presidential power, leveraging DIY intimacy to signal trustworthiness over polish. |
| California | 38.6% |
| New York | 18.4% |
| Virginia | 16.2% |
| Montana | 11.9% |
| Maryland | 10.3% |
| Washington, District of Columbia | 1.8% |
| West Virginia | 1.2% |
| 18-24 Β· female | 1.3% |
| 25-34 Β· female | 5.1% |
| 35-44 Β· female | 9.1% |
| 45-54 Β· female | 15.8% |
| 55-64 Β· female | 26.6% |
| 65+ Β· female | 42.2% |