Shelley Moore Capito US Inactive
Capito for West Virginia
www.fb.com
Ad copy
U.S. Senator Shelley Moore Capito. Fighting for West Virginia. Endorsed by President Trump.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.1/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 59.2 · 5.8 · 62.5 |
| Spend range | USD 300–399 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 19.97 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 22 (2026-03-09 → 2026-03-31) |
| Created | 2026-03-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | military, border, guns 2a |
| Call to action | none |
| Standout element | Trump standing beside Capito delivering a direct endorsement quote overlaid on the image |
| Tactic | The ad leverages a high-value Trump endorsement quote as social proof, tying Capito's credibility directly to Trump's brand among West Virginia's conservative base. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.0% |
| 45-54 · male | 5.2% |
| 65+ · male | 25.1% |
| 65+ · female | 29.9% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 9.1% |
| 55-64 · female | 7.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.6% |
| 18-24 · male | 3.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.9% |
| 35-44 · female | 2.7% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 5.2% |
| 25-34 · female | 2.2% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.5% |
