📌 The Swipe File

Roy Cooper US Inactive

Cooper Victory Fund

Donate to elect Roy & flip the Senate!

Donate to elect Roy & flip the Senate!

Ad copy

𝘐𝘵’𝘴 𝘙𝘰𝘺 𝘊𝘰𝘰𝘱𝘦𝘳, 𝘢𝘯𝘥 𝘐’𝘮 𝘳𝘶𝘯𝘯𝘪𝘯𝘨 𝘧𝘰𝘳 𝘜.𝘚. 𝘚𝘦𝘯𝘢𝘵𝘦 𝘩𝘦𝘳𝘦 𝘪𝘯 𝘕𝘰𝘳𝘵𝘩 𝘊𝘢𝘳𝘰𝘭𝘪𝘯𝘢. I was raised in Nash County, working on the family farm in the summers. My mom was a public school teacher, and she taught me that if you want to make a difference, you don’t wait for an invitation. You step up and do the work. That’s what I tried to do as Governor, and it’s why I'm in this Senate race. For too many Americans right now, the middle class feels like a distant dream. Meanwhile, the biggest corporations and the richest Americans have grabbed unimaginable wealth at your expense. It’s time for that to change. I’ve won some of the most competitive statewide races here in battleground North Carolina. In fact, I have never lost a race. Over and over, we’ve won together — and that’s how we’ll win again and flip the Senate blue this November. So please, I am personally asking, will you chip in right now to help me win in North Carolina, break the GOP’s hold on Washington DC and return power to the people? Thank you.

𝘐𝘵’𝘴 𝘙𝘰𝘺 𝘊𝘰𝘰𝘱𝘦𝘳, 𝘢𝘯𝘥 𝘐’𝘮 𝘳𝘶𝘯𝘯𝘪𝘯𝘨 𝘧𝘰𝘳 𝘜.𝘚. 𝘚𝘦𝘯𝘢𝘵𝘦 𝘩𝘦𝘳𝘦 𝘪𝘯 𝘕𝘰𝘳𝘵𝘩 𝘊𝘢𝘳𝘰𝘭𝘪𝘯𝘢. I was raised in Nash County, working on the family farm in the summers. My mom was a public school teacher, and she taught me that if you want to make a difference, you don’t wait for an invitation. You step up and do the work. That’s what I tried to do as Governor, and it’s why I'm in this Senate race. For too many Americans right now, the middle class feels like a distant dream. Meanwhile, the biggest corporations and the richest Americans have grabbed unimaginable wealth at your expense. It’s time for that to change. I’ve won some of the most competitive statewide races here in battleground North Carolina. In fact, I have never lost a race. Over and over, we’ve won together — and that’s how we’ll win again and flip the Senate blue this November. So please, I am personally asking, will you chip in right now to help me win in North Carolina, break the GOP’s hold on Washington DC and return power to the people? Thank you.

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Performance proxies

Overall score	51.4/100
Spend / Reach / Long. / Eff.	50.6 · 78.0 · 21.2 · 55.8
Spend range	USD 5,000–5,999
Impressions	100,000 – 124,999
CPM (≈ $/1k impr)	USD 48.88
Est. audience size	—
Days live	78 (2026-03-17 → 2026-06-03)
Created	2026-03-17
Creative variants	2 body · 2 headline
Platforms	facebook, instagram
Languages	en
Candidate	NC — Roy Cooper
Surfaced by	“senate:Roy Cooper”

🧠 AI analysis

Issue	economy taxes
Framing	positive candidate
Message type	fundraising
Emotional appeal	hope
Production tier	professional
Who pictured	candidate
Symbols	none
Call to action	donate
Standout element	Low-dollar urgency framing — '$10 could flip the seat' — superimposed over a warm, smiling candidate photo to make donating feel accessible and impactful
Tactic	Classic low-dollar fundraising tactic pairing an approachable biographical narrative with a concrete micro-donation ask tied to a high-stakes electoral outcome (red-to-blue flip), lowering the psychological barrier to giving.

Where it ran (delivery by region)

North Carolina	57.4%
California	5.1%
Florida	3.9%
South Carolina	3.2%
Virginia	2.9%
New York	2.6%
Texas	1.8%

Who saw it (delivery)

18-24 · female	0.3%
45-54 · male	4.2%
65+ · male	25.5%
65+ · female	37.2%
55-64 · unknown	0.2%
55-64 · male	7.4%
55-64 · female	9.6%
45-54 · unknown	0.1%
45-54 · female	4.6%
18-24 · male	0.5%
35-44 · unknown	0.1%
35-44 · male	3.3%
35-44 · female	2.9%
25-34 · unknown	0.0%
25-34 · male	1.9%
25-34 · female	1.5%
18-24 · unknown	0.0%
65+ · unknown	0.7%