πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Michele Tafoya for Senate US Inactive

Tafoya for Senate

ad creative

Michele Tafoya here!

Michele Tafoya here!

Deadline: 2/28

Deadline: 2/28

Ad copy

I'm humbly asking you for $15. Not $500. Not even $50. Your $15 changes the game – please donate before my 2/28 deadline!
I'm humbly asking you for $15. Not $500. Not even $50. Your $15 changes the game – please donate before my 2/28 deadline!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score42.4/100
Spend / Reach / Long. / Eff.34.7 Β· 70.7 Β· 2.5 Β· 61.5
Spend rangeUSD 1,000–1,499
Impressions50,000 – 59,999
CPM (β‰ˆ $/1k impr)USD 22.72
Est. audience sizeβ€”
Days live10 (2026-02-19 β†’ 2026-03-01)
Created2026-02-18
Creative variants2 body Β· 2 headline
Platformsfacebook, instagram
Languagesen
CandidateMN β€” Michele Tafoya
Surfaced byβ€œsenate:Michele Tafoya”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementbold white deadline text dominating the lower half against a magenta glow backdrop with the candidate gazing upward confidently
TacticThe ad uses a low-ask anchoring tactic β€” emphasizing $15 versus $500/$50 β€” combined with a hard deadline to manufacture urgency and lower the psychological barrier to donating.

Where it ran (delivery by region)

Florida11.5%
California9.9%
Wisconsin7.0%
Texas5.7%
Arizona5.4%
Illinois4.7%
New York3.4%

Who saw it (delivery)

18-24 Β· female 0.0%
45-54 Β· male 5.4%
65+ Β· male 46.2%
65+ Β· female 11.7%
55-64 Β· unknown 0.3%
55-64 Β· male 26.4%
55-64 Β· female 5.4%
45-54 Β· unknown 0.1%
45-54 Β· female 1.0%
18-24 Β· male 0.1%
35-44 Β· unknown 0.0%
35-44 Β· male 1.4%
35-44 Β· female 0.4%
25-34 Β· unknown 0.0%
25-34 Β· male 0.7%
25-34 Β· female 0.2%
18-24 Β· unknown 0.0%
65+ Β· unknown 0.6%

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