πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Bill Redpath for Senate US Inactive

REDPATH FOR CONGRESS COMMITTEE

ad creative

Ad copy

Vote for Bill Redpath for Congress, Illinois 6th Congressional District. #VoteGold2020

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score19.0/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 0.3 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience size500,001 – 1,000,000
Days live2 (2020-10-25 β†’ 2020-10-27)
Created2020-10-25
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateOH β€” William Redpath
Surfaced byβ€œsenate:William Redpath”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typegotv mobilization
Emotional appealneutral
Production tierdiy amateur
Who picturednone
Symbolsnone
Call to actionvote
Standout elementBlank white image with no visual content whatsoever
TacticThe ad relies entirely on copy-based GOTV messaging with a hashtag appeal (#VoteGold2020), offering no visual persuasion β€” a minimal DIY effort with little creative impact.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

25-34 Β· unknown 0.7%
25-34 Β· female 2.1%
55-64 Β· female 10.5%
18-24 Β· male 4.2%
65+ Β· male 14.7%
35-44 Β· female 0.7%
45-54 Β· female 5.6%
45-54 Β· male 11.9%
55-64 Β· male 14.0%
65+ Β· female 14.7%
25-34 Β· male 7.7%
35-44 Β· male 13.3%

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