John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
Truth is, regular people share the same worries no matter how they voted. Retirement security, time with family, the chance to grow a small business, and the ability to enjoy life a little along the way. We should be choosing leaders based on who will deliver results for you, not party loyalty. I will always fight for your interests over a career politician.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 0.6 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 3 (2026-02-11 → 2026-02-14) |
| Created | 2026-02-11 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | us flag, factory industry |
| Call to action | none |
| Standout element | barbershop setting with a customer in a cape anchoring a cross-partisan working-class appeal |
| Tactic | The ad uses a relatable everyday small-business environment and explicitly cross-partisan copy to position Deaton as a results-over-party outsider, broadening his appeal beyond the Republican base. |
Where it ran (delivery by region)
| Massachusetts | 99.9% |
| Rhode Island | 0.1% |
| Connecticut | 0.0% |
Who saw it (delivery)
| 25-34 · female | 2.4% |
| 25-34 · male | 33.2% |
| 25-34 · unknown | 0.3% |
| 35-44 · female | 5.9% |
| 35-44 · male | 51.5% |
| 35-44 · unknown | 0.4% |
| 45-54 · female | 0.9% |
| 45-54 · male | 5.3% |
| 45-54 · unknown | 0.0% |
