Dakarai Larriett for Senate US Inactive
ELECT DAKARAI LARRIETT
Ad copy
Thanks so much to Essence for this feature on our campaign. What an honor! "This dehumanizing experience remains entrenched in Larriett’s mind and altered the course of his life. It became fuel for mounting a political campaign in his home state of Alabama for the U.S. Senate, and if elected, Larriett would be the first openly gay Black man to serve in the upper house. The first-time candidate is seeking the Democratic nomination and sat down with ESSENCE to discuss his campaign, the wrongful arrest and treatment that inspired it, and what he hopes to accomplish." Read more: https://www.essence.com/news/dakarai-larriett/
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 26.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 39.6 · 0.8 · 54.3 |
| Spend range | USD 100–199 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 59.81 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2026-02-11 → 2026-02-15) |
| Created | 2026-02-11 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Dakarai Larriett |
| Surfaced by | “senate:Dakarai Larriett” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Essence magazine article screenshot lending third-party credibility to candidate's personal narrative of racial injustice |
| Tactic | The ad leverages earned media from a prominent Black publication to validate the candidate's origin story, transforming a personal trauma of racial profiling into a compelling political narrative that builds empathy and credibility simultaneously. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.2% |
| 25-34 · female | 4.6% |
| 35-44 · female | 14.0% |
| 45-54 · female | 32.7% |
| 55-64 · female | 47.5% |
