PATRICK SCHMIDT FOR KANSAS
Democrat Patrick Schmidt served Kansas and our country as a Naval Intelligence Officer. Now, he's continuing the fight for freedom. Patrick is running for State Senate to keep abortion legal, lower taxes, expand Medicaid -- and to protect IVF.
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| Overall score | 36.0/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 59.2 · 1.1 · 62.5 |
| Spend range | USD 300–399 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 19.97 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2024-07-11 → 2024-07-16) |
| Created | 2024-07-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KS — Patrick Schmidt |
| Surfaced by | “senate:Patrick Schmidt” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | us flag, military |
| Call to action | learn more |
| Standout element | Candidate in naval uniform taking an oath surrounded by military flags, establishing credibility through service |
| Tactic | The ad leads with military service as a character credential before pivoting to progressive policy positions, using patriotic imagery to soften partisan messaging and appeal to a broad Kansas electorate. |
| Kansas | 100.0% |
| 65+ · unknown | 0.3% |
| 65+ · male | 10.8% |
| 18-24 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 25-34 · unknown | 0.3% |
| 18-24 · female | 2.8% |
| 35-44 · female | 8.7% |
| 65+ · female | 20.9% |
| 45-54 · female | 8.0% |
| 45-54 · male | 5.2% |
| 55-64 · female | 12.3% |
| 55-64 · male | 7.2% |
| 25-34 · female | 7.0% |
| 25-34 · male | 6.7% |
| 18-24 · male | 2.3% |
| 35-44 · male | 6.8% |
| 45-54 · unknown | 0.1% |