Terry Virts for Texas
Terry Virts is running for the 9th Congressional district in Texas Congress
"Virts is Democratic primary voters’ strongest pick." - Houston Chronicle Editorial Board.
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| Overall score | 32.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 0.6 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 3 (2026-02-20 → 2026-02-23) |
| Created | 2026-02-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | TX — Terry Virts |
| Surfaced by | “senate:Terry Virts” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | military |
| Call to action | vote |
| Standout element | Houston Chronicle newspaper clipping snippet lending editorial endorsement credibility anchored below the candidate in astronaut flight suit |
| Tactic | The ad leverages third-party newspaper credibility from the Houston Chronicle twice — in the copy and as a torn-clipping graphic — to validate Virts as the strongest Democratic primary pick while his astronaut identity signals competence and heroism. |
| Texas | 100.0% |
| 25-34 · female | 2.1% |
| 25-34 · male | 4.6% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 5.5% |
| 35-44 · male | 8.2% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 8.5% |
| 45-54 · male | 8.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 10.8% |
| 55-64 · male | 11.7% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 21.3% |
| 65+ · male | 18.2% |
| 65+ · unknown | 0.2% |